Privacy Policy

Last updated: September 29, 2026

This Privacy Policy explains how Merchant Focus Processing, Inc. ("Merchant Focus," "we," "us") collects, uses, and protects the personal information you submit through this website (the "Site"), including the demo request form. This policy covers personal data submitted through this Site's forms. linq is a product of Merchant Focus.

1. Information We Collect

When you submit the demo request form or otherwise contact us through this Site, we may collect:

• Contact details such as your first and last name, work email, and phone number;
• Company information such as your company name and website;
• Business details you choose to share, including your business type and any notes about your platform or payment needs;
• Information about your visit, including pages viewed and how you found the Site.

2. How We Use Your Information

We use the information you submit to respond to your inquiry, schedule a demo, prepare a custom revenue analysis, and provide information about linq. We may also use it to improve the Site, analyze traffic, and communicate with you about our services, consistent with your consent and applicable law.

3. Cookies and Analytics

This Site uses Google Tag Manager and related analytics tools to understand how visitors use the Site. These tools may set cookies and collect usage data. You can control cookies through your browser settings.

4. Sharing Your Information

We do not sell your personal information. We may share it with service providers who help us operate the Site and our business, and as required by law or to protect our rights.

5. Data Retention

We retain personal information you submit for as long as necessary to respond to your inquiry and fulfill the purposes described in this policy, unless a longer retention period is required by law.

6. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure.

7. Your Rights

You may request access to, correction of, or deletion of your personal information, or object to certain processing, by contacting us using the details below. Where applicable, you may have additional rights under state privacy laws.

8. Children's Privacy

This Site is not directed to children under 16, and we do not knowingly collect personal information from them.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

10. Contact Us

If you have questions about this Privacy Policy, contact us: